How long can you stand at the same place, wasting your time; when you have the opportunity and credentials to move on and pass your legacy to next generation. This is story of an ordinary businessman who created extraordinary reputation in international arena.
Generality is what we hate most, to overcome the fear of ambiguity. Current generation is nowhere near to marking its presence on the wider picture of life, a picture which goes beyond the confined boundaries of money and reputation. These two provide you certain solace for a limited time period. But beyond that, one needs social acceptability of one’s work. Once, somebody from US told me that we live in the present, but what comes is for future. More often than not, these philosophical thoughts travel miles, beyond confines of country’s boundaries and enlighten others. A family who lives on this core philosophy of life is residing in Varanasi for fourth generation.
India is home to myriad unexplored experiences. Especially if you are in Varanasi- the cultural capital of India. One such experience is Varanasi paans. One of the best paans can be had at Keshav Tambul Bhandar, in Lanka area of Varanasi. Keshav is famous not only in India but known to paan lovers all over the world. He is a fourth generation entrepreneur. His great grandfather Gopal Prasad Churasia wished to explore the world, as most of the individuals in Varanasi do. Gopal could not afford to go outside, so he decided that he will bring the world to Varanasi. He started selling Paan in the 1960’s in outskirts of Varanasi, an area near to deciduous forest. But through his hard work and zeal to realize his dream, he earned his reputation.
Gopal name became immortal, tied to the paan he served. This generation still rides on the silver coated reputation which Gopal and his sons built through hardwork and dedication.
I met the elder Churasias at his shop in Lanka, in the southern corner of the city. Keshav’s philosophy is similar to hat of the American I met there – You are working for the society. Acceptability of it depends not only on your performance but also upon your social understanding. Keshav did his master’s in political science. Many of his classmates are professors at Benaras Hindu University but he chose to join his family business. His words are like music, touching delicate chords of one’s mind. He enlightens one and all, not like a professor but like a friend and peer.
There are many well educated on scientific developments but none have the social understanding of the different cultures of the world, like Keshav. In their humble shops, they stand so tall that people knell down to their understanding of society and life.